Privacy policy

Last updated: December 15th, 2025

Bask Cheesecake F&B Trading L.L.C operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). The Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you. Personal information does not include information that is anonymous or has been de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services and where you live, we may collect or process:

  • Contact details (name, address, phone number, email address)
  • Financial information (payment card data, transaction details)
  • Account information (username, password, settings)
  • Transaction data (items viewed, purchased, returned, or canceled)
  • Communications (messages sent to customer support)
  • Device information (IP address, browser type, network data)
  • Usage information (interaction patterns, navigation history)

Personal Information Sources

We collect personal information:

  • Directly from you when you use or interact with the Services
  • Automatically, via cookies and similar technologies
  • From service providers who perform functions on our behalf
  • From partners or third parties, where permitted by law

How We Use Your Personal Information

1. To Provide, Tailor, and Improve the Services

We use your information to operate our store, manage your orders, fulfill shipping and returns, maintain your account, remember preferences, and personalize your shopping experience.

2. For Marketing and Advertising

To send marketing communications and show targeted ads based on your activity, when permitted. You may opt out anytime.

3. For Security and Fraud Prevention

To authenticate accounts, monitor fraudulent activity, and maintain a secure environment.

4. To Communicate With You

To respond to your inquiries, offer customer support, and send service-related updates (e.g., order confirmations, delivery notifications).

5. For Legal Reasons

To comply with applicable law, respond to legal requests, and enforce our policies.

Cookies and Similar Technologies

Bask Cheesecake F&B Trading L.L.C uses cookies and similar technologies to operate the website, improve performance, understand how visitors use the Services, and support advertising campaigns.

We use:

  • Essential cookies for website functionality, secure checkout, and fraud prevention
  • Analytics cookies (including Google Analytics and Shopify performance cookies)
  • Marketing cookies (including Meta Pixel and Google Ads remarketing)
  • Functionality cookies to remember preferences

You can manage cookies through your browser settings or, where required by law, via the cookie banner shown when you first visit our site.
For more detailed information, please refer to our Cookie Policy.

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify, service providers, and vendors who support our operations
  • To marketing partners who help deliver advertising (e.g., Meta, Google)
  • At your direction, such as via social logins or third-party integrations
  • Within our corporate group
  • As part of business transactions (mergers, acquisitions)
  • To comply with law, enforce policies, or protect rights

Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information to operate and improve its platform and may also combine your activity with data from other merchants.

To learn how Shopify handles data, visit:
https://privacy.shopify.com/en

You may exercise Shopify-specific data rights through the Shopify Privacy Portal.

Third-Party Websites

Our website may link to external websites. Bask Cheesecake F&B Trading L.L.C is not responsible for the privacy practices of those sites. Review their policies before providing any information.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided information, contact us to request deletion.

Security and Retention

We use reasonable safeguards to protect personal information, but no system is completely secure.
We retain data as needed to provide Services, comply with legal obligations, resolve disputes, and enforce policies.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal information
  • Delete your information
  • Correct inaccurate information
  • Port your data
  • Opt out of marketing communications

You can exercise these rights by contacting us at the address below.
We may need to verify your identity before processing your request.

We will not discriminate against you for exercising your rights.

International Transfers

Your data may be transferred outside your country.
For transfers out of the EEA or UK, we rely on Standard Contractual Clauses or other recognized mechanisms.

Cookie Policy

This Cookie Policy explains how Bask Cheesecake F&B Trading L.L.C uses cookies and similar technologies on our website and Services.

Please refer to our Privacy Policy for additional information on how we process personal data.

1. What Are Cookies?

Cookies are small text files stored on your device to help us improve your browsing experience, analyze performance, and deliver advertising.

Cookies may be set by:

  • First parties (our website)
  • Third parties (analytics or advertising partners)

2. Types of Cookies We Use

A. Essential Cookies

Required for:

  • Website operation
  • Login and checkout
  • Cart functionality
  • Fraud prevention
  • Shopify infrastructure

Cannot be disabled.

B. Analytics Cookies

Used to understand how visitors use our website and improve performance.

Includes:

  • Google Analytics / Google Tag
  • Shopify analytics cookies

C. Marketing Cookies

Used to deliver personalized ads and measure performance.

Includes:

  • Meta Pixel (Facebook & Instagram)
  • Google Ads remarketing
  • Other Shopify marketing tags

These load only where legally permitted (e.g., after consent in EU regions).

D. Functional Cookies

Remember preferences such as language, region, and browsing history.

3. Managing Cookies

You may control cookies via:

  • Browser settings
  • Ad preference tools (Meta, Google)
  • Cookie consent banner (shown only in regions where required by law)

Disabling certain cookies may affect website functionality.

4. Region-Specific Consent Requirements

Visitors from regions such as the EU/EEA/UK will see an opt-in cookie banner where required by law.

Visitors from the UAE will see a simplified experience consistent with local regulations.

 

Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The latest version will always be posted here.

Contact Us

If you have questions or wish to exercise your rights, please contact:

weare@bask.ae
Bask Cheesecake F&B Trading L.L.C
Dubai, United Arab Emirates